Signage is a powerful marketing tool and can be crucial to brand identity. It allows a business to showcase, promote and boost its location. It helps a brand demonstrate their difference and enforce what their business represents.
External signage is vital in providing a positive first impression and is essential if you want to attract traffic passing by. A survey undertaken by FedEx found that “Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs”. Internal signage is generally used to entice and direct consumers. The survey also revealed that “about 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)”. These statistics only further reiterate the importance of signage to a business.
There are many factors to consider when looking to install signage. Alina Wheeler discusses the basics of signage in her book designing brand identity, stating that “legibility, visibility, durability and positioning must drive the design process”. These four aspects are pivotal to the design, manufacture, installation and success of signage. A good signage company will understand this. Never underestimate the power signage could have for your business.